What Is Activity-Based Budgeting?
Activity-Based Budgeting (ABB) is a budgeting approach that goes beyond simply looking at historical expenses. Instead, it starts by identifying every significant activity a business undertakes to produce its goods or services. Once these activities are mapped out, ABB then focuses on determining the resources each activity consumes and the 'cost drivers' — the factors that cause the cost of an activity to increase or decrease. Think of it this way: instead of budgeting for "Marketing" as one big line item, you'd break it down into activities like "creating social media content," "running online ads," or "attending trade shows," and then estimate the cost for each based on specific metrics. For example, the cost driver for social media content might be the number of posts, while for online ads, it could be the number of clicks or impressions. This method provides a much more detailed and accurate picture of where your money needs to go and why, making cost management more strategic and effective.